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America for Bulgaria Foundation “Little Heroes” Project

February 21, 2017

Many partners come together to make Pirogov Hospital’s Children’s Ward a welcoming place

One Monday morning Nancy Schiller, President and CEO of the America for Bulgaria Foundation, came to work to find one of her friends was upset. He told her that his daughter had fallen ill over the weekend, and they ended up at Pirogov University Hospital in Sofia. And while the doctors and staff there were great and his daughter got physically better, she was very stressed by the hospital atmosphere. It was that experience that started Schiller and her colleagues talking about transforming areas of Pirogov to make them friendlier and more inviting for children and their families.

Today Ambassador Eric Rubin took part in the launch of the project “Little Heroes,” which will transform the Pirogov Hospital’s Children’s Ward into a welcoming and supportive environment for children and their families. The initiative will lessen the negative effects of a hospital visit on young patients by reducing environmental stressors, providing positive distractions, enabling social support, and giving patients a sense of control. ABF’s partners for the initiative are IKEA, UniCredit Bulbank, AstraZeneca, City Academy, Tribal Worldwide-Sofia, and LHSA+DP New York.

Ambassador Rubin noted that this is more than simply a refurbishment project. The initiative aspires to revive the tradition of giving in Bulgaria by mobilizing corporate partners, state and government officials, and the public. The Pirogov Children’s Project also aims to serve as an example of successful, transparent collaboration between government, the private sector, academia, and non-profit partners for the benefit of Bulgaria’s children and families. “Collaboration such as this is what makes a society thrive,” Ambassador Rubin said.

ABF’s President Schiller thanked everyone involved in the “Little Heroes” project and added that she hopes more people and institutions will join the “Little Heroes” initiative in the future.